Design is not just what it looks like and feels like. Design is how it works.
Steve Jobs
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Antoine de Saint-Exupery
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Paul Rand
A good designer must rely on experience, on precise, logic thinking; and on pedantic exactness. No magic will do.
Niklaus Wirth
Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.
Thomas J. Watson
To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.
Charles Eames
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